“ Working with Executive Coach Violeta was like having a secret weapon in my career arsenal. Violeta is not just a coach; she's a magician who helped me unlock my potential and turn it into tangible results.

Throughout our coaching sessions, Violeta displayed an uncanny ability to listen actively and provide insightful and on-point feedback. She has a gift for asking the questions you didn't even know you needed to answer. With her guidance, I was able to navigate sticky professional situations and come out on top.

Violeta is strategic yet empathetic, and she deeply understands leadership dynamics and organizational behavior. She tailored her coaching to fit me like a custom-made suit – perfectly. Her dedication to my success was evident in every session, and I always felt like I was chatting with a friend rather than being coached.

Thanks to Violeta, I've not only enhanced my leadership capabilities but also achieved significant career milestones. Plus, she made the journey enjoyable.

If you need a dedicated, insightful coach who can add a dash of levity to every session, I wholeheartedly recommend Violeta Arsova! “

Matthew Sammons, Strategic Account Manager-Radiology, Bayer AG, USA

“ I had the privilege of having Violeta as my course facilitator and coach for Stanford LEAD's "Building Power to Lead" with Prof. Jeffrey Pfeffer, a standout course from Stanford GSB that explores personal leadership and how to achieve results.

Even though the course concluded about a year ago, Violeta’s coaching remains fresh and vivid in my mind—testament to how impactful and unforgettable her guidance has been. What truly set her apart was not just her expertise in leveraging the tools and concepts from Prof. Pfeffer's framework, but her ability to go far beyond them. Violeta tailored her coaching to my unique leadership journey, offering action-oriented, personalized advice that continues to resonate with me to this day.

I don’t typically write LinkedIn recommendations, but Violeta’s exceptional mentorship has left such a lasting impression that I feel compelled to share it. I am deeply grateful for her insightful coaching, and she truly deserves this recognition. Keep inspiring, coaching and LEADing, Violeta! “

Dirk Witmer, Global WM - F2B Digitalization - Program / Initiative Manager Client Engagement Initiative, UBS, Zurich, Switzerland

“ It is with great pleasure that I write this recommendation for Violeta Arsova, who served as my executive coach and advisor during the "Power to Lead" module of the Stanford LEAD program. Over the course of our one-on-one sessions, Violeta demonstrated exceptional coaching skills, guiding me through personal and professional challenges with great expertise and empathy.
Violeta’s approach is both insightful and empowering. She consistently pushed me to think critically about my leadership style and encouraged me to apply power tactics professionally. Her guidance has had a lasting impact, helping me navigate complex post-war situations, assert my influence, and make strategic decisions that have advanced my next moves.
What sets Violeta apart is her ability to tailor her advice to the unique needs of her cases. She took the time to understand my specific challenges and aspirations, and through her advice, I have grown both as a leader and as a professional. Her encouragement to step outside my comfort zone and adopt new approaches has made a profound difference in how I approach leadership.
I am incredibly grateful for Violeta’s support and highly recommend her to anyone seeking an insightful, dedicated, and impactful coach. Her contributions have been invaluable to my personal and professional growth. ”

Moumen Mohamed, Founder & CEO at Tenchologya, Cairo, Egypt

“ My biggest transformative journey began two years ago when I enrolled in the "Building Power to Lead" class at Stanford LEAD, where Violeta was my Course Facilitator. From the very start, it was clear that Violeta possesses a unique ability to blend professional guidance with personal empowerment. Her approach goes beyond traditional executive coaching; she has an innate talent for helping leaders tap into their full potential, both professionally and personally. Violeta's coaching sessions are a masterful mix of strategic insights and heartfelt encouragement, tailored to inspire leaders to achieve their goals while also finding deeper meaning and joy in their lives.
Throughout our time working together, Violeta consistently demonstrated a deep understanding of my professional challenges and aspirations. She offered invaluable advice and practical strategies that significantly impacted my leadership capabilities. Her insights were always grounded in a profound understanding of the intricacies of executive roles and the broader business landscape.
What truly sets Violeta apart is her unwavering commitment to her clients' holistic development. She understands that true success is not just about climbing the corporate ladder but also about leading a fulfilling, purpose-driven life. Violeta's coaching has helped me navigate complex professional decisions while also encouraging me to pursue personal happiness and balance. Her passion for helping leaders live purposeful lives is evident in every interaction. Violeta's enthusiasm is contagious, and her ability to inspire and motivate is unparalleled. She possesses a rare combination of wisdom, empathy, and strategic acumen that makes her an exceptional coach and advisor. In addition to her professional prowess, Violeta is a person of great integrity and kindness. She genuinely cares about the well-being of her clients and goes above and beyond to support them in their journeys. Her positive energy and genuine interest in her clients' success make her a joy to work with. ”

Sofia Toteva, Founding Board Member-Stanford Club of Bulgaria II Co-Founder of the LEAD Innovation Tour

“ Violeta was my coach during the "Building Power to Lead" course, at Stanford LEAD program. She is a passionate and insightful coach. Violeta is always ready to help and will certainly guide you to get the best out of you. She is into the details while she never misses the big picture. In brief, your best ally to boost your performance and reach your goals. I strongly recommend making her part of your journey towards higher heights. ”

Antonio León García, Chief Technology Officer, KOGNITIVA SOLUTIONS, Madrid, Spain

“ I attended the Power Course at Stanford Lead, where Violeta was my coach. Throughout the course, she consistently encouraged me to step out of my comfort zone, pushing me to achieve more than I thought possible. Violeta’s approachable nature made it easy to discuss any challenges I faced, and her insightful feedback was invaluable. Her ability to motivate and support her students is truly exceptional, and I felt genuinely inspired by her coaching style. ”

Amitabh Verma, Sr. IT Manager Data Technologies, CBRE, Texas, USA

“ Violeta became one of my highlights of my time at Stanford LEAD.

Not only did she provide guidance, and structure on where I want to develop my professional career, she went above and beyond by leading with examples and demonstrating how to succeed in business and life. I consider Violeta my dearest coach and friend. “

Fabián Cerdas, Project Manager, World Wide Technology, Costa Rica

“ Violeta is a devoted coach who guides and leads with passion. As my coach facilitator at Stanford, she always gave great and precise advice with great expertise and assertiveness. I'm absolutely confident she will be a great consultant and will lead to success for those leaders who are aiming and committed to succeed. “

Argelia Fueyo, Corporate Head - Store Design | Construction | Planning | Visual Merchandising at Coppel Group, Culiacán, Sinaloa, Mexico

“ Violeta is an outstanding coach and leader in her field. I had the pleasure of working with her through the Stanford Graduate School of BUsiness LEAD course and her support and guidance were exceptional. During our sessions, she was extremely professional, personable and empathetic with excellent active listening skills, but more impressively she was able to offer strategic and immediately applicable solutions that I could action that ultimately led me to the results I was seeking. I would absolutely recommend Violeta to anyone seeking support, mentorship, guidance and perspective in the areas of leadership, growth, change and transformation. ”

Ai Ling Lee, Professional Development Vice President@ Robert Half, North America

“ I had the pleasure of working with Violeta as my executive coach, and her impact was tremendous. She helped me find strategies for success, improve my communication, and navigate executive engagements with confidence. Violeta's coaching was a perfect mix of personal growth and business savvy.
She was my coach, cheerleader, and challenger, always pushing me to do my best. Her honest and open approach made a huge difference in my career. Thanks to Violeta, I not only grew but was also recognized in the top 1% of a Stanford Executive Leadership course. I highly recommend Violeta to anyone looking for top-notch executive coaching. ”

Zane Teeters, Senior Director, Solutions Enablement, Worldwide Public Sector, Microsoft, USA

“ Violeta was my Executive Coach during the Power class I took during the Stanford Lead program. I still feel so lucky to have Violeta as my Coach.
Violeta is full of energy and very knowledgeable about the Power subject. She makes sure that her Coachee are on the path to success and guides them every step by asking the right questions.
I was able to 10x my performance during the 8 weeks of coaching I had with Violeta wherein I was able to achieve my Power goals.
I highly recommend Violeta as a Executive Coach who can inspire and get results for her Coachee in a short span of time. ”

Shehzad Khanzada, Executive Director Of Development, Almutlaq Real Estate Investment Company, Al-Riyadh Governorate, Saudi Arabia

“ Violeta is a coach who blends creativity, dedication, and insight into everything she does, leading with a genuine passion for helping others thrive. She was my coach during the Power course I took at Stanford and I very much appreciated her unwavering support, resourcefulness and dedication.
Her professionalism is impeccable, yet she has a way of making the coaching experience feel personal and very much tailored to my needs (and fun too).
Violeta is not just a coach but a true partner in your journey of growth and development and I wholeheartedly recommend her to anyone seeking an exceptional partner in their personal and professional growth process. ”

Stefania Campanu, Global Process Coord., Renault Group, Paris, France

“ Violeta was my course facilitator for the "Building Power to Lead" course taught by Professor Jeffrey Pfeffer, as part of Stanford Graduate School of Business LEAD program. What impressed me about Violeta's tutelage and our engagement during the course; was her strong passion for encouraging course participants to do deep introspection and applying the principles taught by Professor Pfeffer in their personal or professional realms. She nudged me to step outside my comfort zone and be very deliberate in coming up with and applying a strategic "power plan". Our 1:1s were a strong component of my overall Building Power to Lead course experience (which is by far the most impactful course I took as part of my Stanford LEAD journey).
As a coach, Violeta was compassionate but firm in steering me towards the path of self-betterment and pushing me to outline tangible steps towards leveraging the power principles. I am sure she will bring this energetic and determined mindset to any other coaching engagement. Highly recommend her as an executive coach for anyone seeking clarity and looking to move ahead in their professional space.”

Abhishek Guha, Manager at Apple, California, USA

“ I had the pleasure to meet Violeta during my period as a student at the LEAD program from Stanford. Violeta was my coach during the course Power to Lead, from professor Jeff Pfeffer. During this period she was fundamental to help me understand the principles of the course, which she mastered perfectly, but, most of all, as someone that encouraged me to go beyond what I thought I was capable of, helping me see my blind spots and giving actionable and relevant advices that helped me advance in my career.
As a coach, she has a defining characteristic that differentiates her from everyone else: a deep humanity and a great passion to help the people she coaches to grow as humans, not only as professionals. This makes every coach session a time that is both challenging, but also welcoming and relaxed, creating the perfect environment to learn and grow.
If you are looking for an executive coach that will help you get into your A-game in and out of the office, Violeta can make short work of that and with a huge dose of humor and levity! “

Thomas Chiluk, Product Manager @ Experian Brazil

“ In my experience being coached by Violeta as part of the Stanford LEAD program, I found her to be deeply involved in understanding my goals, challenges and the path forward. Violeta took time to ask targeted and relevant questions that helped me uncover opportunities for my career.
In group coaching sessions, Violeta came prepared with personal goals and areas of development for each participant and effectively tied back the group discussion to themes that would benefit each participant. Towards the end of the program, Violeta also drafted a personal brand pitch for me on her own!. It shows her passion for her work and the effort and care she puts into each of her clients. I would definitely recommend anyone on their career growth journey to connect with Violeta! “

Arpit Mahindru, Principal Analytical Lead at Google, New York, USA

“ I had the privilege of having Violeta as my coach in the Building Power to Lead course within the Stanford GSB executive education program, LEAD. The timing was perfect, as I was at a pivotal moment in my career where I needed to make radical decisions. I required not only the right tools and the necessary confidence but also a deep understanding of the purpose behind these decisions. Violeta was instrumental in guiding me to make the best decisions in the best possible way. I gained a profound understanding of the importance of building my personal brand and how to navigate this transition successfully. She helped me grasp the importance of playing the role and dreaming big. Without a doubt, I would recommend Violeta to any executive seeking a coach who can expand their impact and empower them to achieve a more successful and purpose driven life. “

Luis Felipe Jaramillo, Self Funded Searcher | Revenue Leader | Business Development, Curuba Ventures, Atlanta, Georgia, USA

“ Violeta was the best coach I had during the year I was at Stanford LEAD.

She was decisive in building my confidence in moving forward with my company, in highlighting my strengths and weaknesses and in asking me questions that made me think about new alternatives.

Without a doubt, one of the highlights of LEAD. “

Tiago Luz, Career Mentor | Professor | Board Member, São Paulo, Brazil

“ I would like to recommend Violeta as an excellent and expert coach and mentor. I was fortunate to have sessions with her during my Stanford course, and her insights and tips changed my mindset and strategies for success in my career path.
Violeta is unique in her approach and very friendly. You will build a trusting and personal relationship with her because she is so kind and friendly.
Thank you, Violeta, for helping me with my career goals. ”

Leandro Assis Polito, Vendor Manager, Procurement Category Manager, Google, Georgia, USAe

“ I met Violeta while completing my LEAD program at the Stanford graduate School of Business . She was my executive coach in one of the courses.

Violeta was really helpful with her advice and was always willing to take the time and discuss any particular concerns I would have. Her insights and advice contributed a lot in my development, and we have kept in contact after the course finished.
It was a pleasure working with her. “

Diego Nicola, General Manager at SAMAN, Uruguay

“ Violeta is an exceptional coach whom I had the privilege of being mentored by during the Power course at Stanford LEAD. This experience has been one of the highlights of my learning journey. Her words of encouragement and wisdom have empowered me to progress with increased confidence. Violeta's passion and dedication to mentoring, coupled with her remarkable ability to instill self-belief in others, are truly remarkable. I wholeheartedly recommend Violeta as an outstanding coach for anyone seeking guidance on the path to success. “

Reina Matsumoto, Corporate Planning, Mori Building, Tokyo, Japan

“ Violeta marked a turning point in my professional career. I had the opportunity to meet her during Stanford LEAD, where she was a great mentor. Her focus on empowering her mentees through their strengths and actionable steps for success was crucial. “

Fernanda Lesmes, B2B Growth and Marketing, Chile

“ Violeta is a great Coach and Mentor ”

Lilly Sullivan, Chief Technology and Digital Officer @ Mascom Wireless, Gaborone, Botswana